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BLUE ON BLUE DEBUTS "GROOVE ON BLUE" HAPPY HOUR DJ SERIES AND WELCOMES THE RETURN OF SUNDAY DETOX/RETOX

- DJ Grand Marquee spins poolside at Avalon Beverly Hills all summer long -

(BEVERLY HILLS, CA; June 18, 2009)—As the mercury rises this summer, blue on blue—the stunning mid-century restaurant at Avalon Beverly Hills—offers two hot new ways to cool down in style. Starting Thursday, May 7, blue on blue invites Angelenos to "Groove on Blue," a poolside happy hour set to the sounds of DJ Grand Marquee. Spinning a mix of electro and indie music every Thursday night from 7-10 pm, diners can repose by the hour-glass shaped pool and enjoy signature drink and food specials for just $8 each. Featured "Groove on Blue" cocktails will include the signature Blue Avalon and a weekly Groove Punch crafted with house-infused alcohol and freshly squeezed juices made from blue on blue's rooftop garden and local farmers' market ingredients. Executive Chef Scott Garrett will also offer a menu of "Groove on Blue" small plates available for $8 each including mini bacon-cheese burgers with cheddar, smoked bacon, and garlic aioli; frito misto with shrimp, artichoke, and calamari; and smoked salmon with cucumber, crispy lavosh, crème fraiche, and fried capers.

Keeping the groove going all summer long, DJ Grand Marquee will also spin poolside as Detox/Retox returns to blue on blue on Sunday, May 24, from 2-8 pm. This weekly event entices guests to either "Detox" from their weekend with a menu of hangover cures, healthful smoothies, and spa-style beverages or keep the party going with the "RetoX" portion of the menu featuring late-night fare, bloody marys, and mimosas. DJ Grand Marquee will set the tone for Detox/Retox 2009 with an eclectic mix of French and European lounge music mixed with sounds from the '70s and '80s. View this year's menu (PDF)

For the ultimate Groove on Blue and Detox/Retox experience, groups are invited to rent one of blue on blue's coveted poolside cocktail or dining cabanas, which seat up to 10 guests comfortably. Cabana rentals are $150 and include a $500 food and beverage minimum.

blue on blue is open 7-days a week for breakfast from 7:00 am to 11:30 am, lunch from 11:30 am to 2:30 pm, bar menu from 2:30 pm to 12:00 midnight, and for dinner from 6:00 pm to 11:00 pm Brunch is also offered every Saturday and Sunday from 7:00 am to 2:30 pm and the "Kick the Blues" happy hour is available Monday through Friday, 4:00 to 8:00 pm Valet parking is complimentary for all diners at blue on blue. For more information, please visit: www.avalonbeverlyhills.com.

About Avalon Hotel
Named one of the best city hotels in Town & Country's "Luxury Survey," Avalon Beverly Hills is an innovative hideaway that merges contemporary updates with classic mid-century style. Avalon offers guests a stylish home-away-from-home experience that embraces Southern California's relaxed "patio lifestyle." Ideally situated in a quiet residential slip of Beverly Hills and designed by Kelly Wearstler Interior Design, the hotel is appointed with vintage and custom-designed furniture: George Nelson lamps, Isamu Noguchi tables, chairs inspired by Charles Eames. Designed around three unique buildings, the 86 rooms, suites and penthouse studios range from intimate guestrooms to expansive villas designed to accommodate long-term stays. A vintage hourglass pool, fitness center, and expansive views of the Los Angeles skyline complete the picture.

About Kor Hotel Management
Kor Hotel Management delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. The current portfolio of owned and managed properties includes two top-tier brands, Viceroy and The Tides. Viceroy Hotels, Resorts & Residences exemplify a passion for authentic, visionary design and intuitive service. Signature Viceroy amenities and services created for the brand’s diverse business and leisure guests include gourmet dining venues created by world-class chefs, and a wellness spa specializing in health, fitness and beauty programs. Current Viceroy properties include hotels and resorts in Santa Monica, Palm Springs and Miami, with forthcoming developments in Anguilla in the British West Indies; Snowmass, Colorado; New York; Mayakoba on Mexico's Riviera Maya; Vietnam; Brazil, and on Saadiyat Beach and Al Sowwah Island in Abu Dhabi. The Tides brand offers chic beachfront backdrops that inspire reconnection through cultural experiences delivered with style and spirit. Every Tides destination interprets indigenous cultural elements, expressed in each property's décor, cuisine, and spa. The Tides collection includes hotels and resorts in Miami's South Beach, Mexico's Riviera Maya and Zihuatanejo, as well as upcoming developments on Anguilla and St. Lucia in the Caribbean.